The 10 Faces of Innovation

What is innovation? According to Tom Kelley, CEO of Ideo, it is about the roles people can play, the hats they can put on, the personas they can adopt. As CEO of a top-notch firm that has designed things as diverse as the palm pilot and stand-up toothpaste, Tom Kelley talks about the ten personality types it takes to keep creativity thriving. Interestingly he believes that our tendency to play Devil's Advocate is one of the biggest killers of innovation today!. Kelley maintains that "The personas are about "being innovation" rather than merely "doing innovation. Take on one or more of these roles, and you'll be taking a conscious step toward becoming more of an innovator in your daily life". Find out what the "Ten Faces of Innovation" are in this excerpt from his celebrated new book. [Article]

Link to Ten Faces of Innovation Site