Conscious and Unconscious Preferences

It is well known that people don't always 'speak their minds', and it is suspected that people don't always 'know their minds'.

The Project Implicit site presents a method that demonstrates the conscious-unconscious divergences. This new method is called the Implicit Association Test, or IAT for short.
The value of the range of information on this site may be greatest if you try at least one test first...[Go to the Demonstration Tests]