Pink Book-Making Health Communication Programs Work
->Can communication help us achieve all or some of our aims?
->How can health communication fit into our program?
->What theories, models, and practices should we use to plan our communication program?
->What types of evaluation should we include?
The Pink Book - Making Health Communication Programs Work, is based on the 25 years of National Cancer Institute (NCI) experience in health communication. An ongoing evaluation of its communication programs has affirmed the value of using specific communication strategies to promote health and prevent disease.
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